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One-Day AI Marketing Working Event for Remodeling and Home-Service Contractors

Generate 200–500Leads a Month—Across Every ViableChannel, at Lower Cost.

Use AI to generate and convert more leads—without adding staff.

October 2, 2026Nashville, Tennessee
200–500 LeadsBetter-Quality OpportunitiesEvery Viable ChannelLower Marketing Costs

Your Marketing Operation Is Leaving Money on the Table

  • Generate more leads from your existing marketing channels through AI-powered optimization
  • Make your company’s Identity the foundation of every marketing activity—and create instant differentiation
  • Add new marketing channels that were previously too expensive or time-consuming to execute
  • Use AI to analyze results in real time and make smarter marketing and budgeting decisions
  • Automate up to 90% of the work your marketing team is currently doing manually

Bottom Line: You’ll learn how to use AI to enhance and amplify every part of your marketing system—from lead generation and campaign creation to strategy, analysis, and budgeting—so you operate more efficiently and generate more high-quality leads at a lower cost.

Operation Lead Surge
in 29 seconds.

Contractors gathered in the conference room at Operation Lead Surge
Operation Lead Surge 2025Real contractors. Real work. Real implementation.

Put AI to Work on the Problems That Cost You Money

At Operation Lead Surge, you’ll see how to:

Your Next 200–500 Leads Are Probably Hiding in More Than One Place

AI does not create demand out of thin air. It helps contractors launch more campaigns, uncover opportunities already sitting inside their systems, and convert more of the inquiries they already receive.

01New paid advertising campaigns
02Organic, social, SEO, and content
03Database reactivation
04Unsold-estimate recovery
05Referral and reputation campaigns
06Better conversion of existing inquiries

The opportunity is not one magic campaign. It is a connected AI marketing system that creates, recovers, and converts opportunities across the entire business.

Seven components.One connected AI lead-generation system.

Follow the same journey you’ll experience throughout the day—from finding opportunities to connecting marketing with revenue.

01AI Lead Strategy

Identify the most valuable sources of new and recovered opportunities.

02Competitive Identity

Teach AI the stories, proof, standards, and positioning that make the company different.

03AI Campaign Creation

Create more ads, offers, messages, and marketing assets without producing generic AI slop.

04Channel Expansion

Deploy strong campaigns across every channel that makes sense for the contractor.

05Testing and Optimization

Test more ideas, scale winners faster, and stop funding campaigns that do not perform.

06Lead Conversion

Improve speed-to-lead, appointment rates, show rates, close rates, and customer retention.

07Connected Intelligence

Connect campaigns, leads, sales, revenue, and profitability so better decisions happen faster.

Explore the full agenda →

See the Contractor Command Center Working Live

The Contractor Command Center is Level 10’s done-for-you, AI-powered marketing operation.

You’ll leave with your own implementation plan whether you hire Level 10 or not. Companies interested in having Level 10 implement and operate the system can apply for one of a limited number of early implementation positions.

Don’t take our word for it.

“You are dumb if you don’t go.”

Greg Cummings Power100 CEO

AI is powerful.Three rules keep it useful.

The Seven Components explain where AI belongs. The Three Rules govern how it should be used.

01

Strategy Before Tools

AI needs a plan before it needs prompts. Start with the customer, offer, message, channel, desired action, and business outcome.

02

Identity Before Creation

Your stories, standards, proof, personality, and reputation keep your marketing from becoming generic AI slop.

03

Humans in the Loop

AI accelerates the work. Your people still own the strategy, judgment, approvals, budget, and customer relationship.

Operation Lead Surge ’26 is for your company if…

Rich Harshaw presenting at Operation Lead Surge

Learn from remodeling’s Marketing AI expert.

Rich Harshaw has spent more than 30 years helping remodeling and home service contractors differentiate their companies, generate leads, improve marketing performance, and grow.

Operation Lead Surge combines that experience with the most important marketing shift of the next decade: using AI without abandoning strategy, Identity, judgment, or accountability.

Meet the speakers →

Want to bring a teammate?Choose Second Person Free.

Second Person Free is one of four available bonus choices. Select it as one of your three bonuses to bring another person from the same company at no additional charge. If you do not select it, your registration admits one person.

Build your complete
AI marketing plan.

Come with your existing marketing, current vendors, technology, unfinished ideas, and unanswered questions. Leave knowing how the Seven Components fit together—and what your company needs to do next.