AI Lead Strategy
Identify Where Your Next 200–500 Leads Can Come From
- First Principles
- The Three Rules of AI Marketing
- Disconnected tools, agencies, and priorities
- The problems with “AI dabbling”
- What AI should—and should not—control
Agenda
Teach AI What Makes You Different
Turn Your Identity Into a Competitive Advantage
- Identity as the foundation for everything
- The Five Pillars of contractor Identity
- The Discovery Process
- Identity Blueprint: an 80-page marketing roadmap
- Building the Pantry and Library
Identity Demo
Teach AI What Makes You Different—Live
- Create a contractor Identity on the spot
- Watch the Discovery Process in action
- Turn raw company information into usable AI inputs
Energy Break
You’ve got 15 minutes to pee.
The AI Campaign Engine
Create More Campaigns Across Every Viable Channel
- Website and SEO content
- Digital ads: Facebook and Google
- Social media content—including Chipper Shredder
- TV, radio, and OTT
- Mailers, print, and collateral
- Other marketing categories
Lunch
Eat fast.You only have one hour.
- Lunch provided by Level 10, on site
Intelligent Testing and Optimization
Find Winners Faster.Stop Funding Losers.
- Use AI to place, oversee, and manage ad spend
- Rapid iteration: A/B testing on steroids
- Humans in the Loop: the importance of oversight
- Scale campaigns that are working across media
The AI Lead Conversion Engine
Turn More Leads Into Appointments and Sales
- Use AI to improve speed to lead
- Use AI to enhance the customer journey and experience
- Increase set rates, show rates, close rates, and stick rates
- AI sales coaching: leak detection and conversion improvement
Connected Marketing Intelligence
Know Which Campaigns Produce Profitable Jobs
- Use AI to create reports focused on KPIs
- Eliminate dashboard hell
- Smartphone setup: intelligence in your palm
- Smart suggestions from AI—with humans in the loop
Energy Break
Hurry up and pee.
Your Complete AI Lead-Generation Plan
Prioritize What to Implement First
- Implementation planning: the first 90-day sprint and six-month roadmap
- Stitching systems together vs. using a central Command Center
- Where to expect problems
- How to scale the system
- Demo of the full Command Center for multiple contractors
