Not hired speakers. Not AI tourists. The people who built and use the operating model being taught.
Founder & CEO · Level 10 Contractor
Rich has spent more than three decades helping remodeling and home service contractors create marketing that makes them impossible to compare. At Operation Lead Surge, he teaches the strategy and Identity framework AI must operate inside—and the judgment it can never replace.
COO · Level 10 Contractor
Bryan turns strategy into operating reality. He leads the practical workflows, integrations, intelligence, CRM connections, and conversion systems that allow AI to do useful work across a contractor’s marketing and sales operation.
One operating model
Rich and Bryan teach together because mastering AI marketing requires both sides to work as one.
